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How Can Businesses Use Social Media To Grow?

Businesses have been using social media for years now and it's no surprise considering the many benefits of using it. In this article, learn about how social media can benefit your business growth! Introduction to Social Media Businesses can use social media to grow and connect with customers and potential customers . Social media lets businesses share information, photos, and videos with their followers or “followees”. They can also use it to build relationships with customers and prospects, and to learn about customer needs and wants.  There are a number of different social media platforms businesses can use, but the most popular are Facebook, Twitter, LinkedIn, and Google+. Some businesses also use Instagram, Pinterest, and Snapchat.  Before starting a social media campaign, businesses should have a plan. They should identify the objectives of their social media campaign (for example, increasing brand awareness or acquiring new customers), determine which channels will be b...
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What Is Technological Change?

The definition of technological change could be something as simple as a shift in technology or a new invention. No matter the definition, technological changes are always met with skepticism from some people and excitement from others. In this article, you'll find out what it means to be on the "skeptical" side--the reasons why people usually criticize new technologies--and how to balance those views with acceptance that is key for moving forward. Do you ever wonder how technological change works and what it actually means? This article takes a look at how technological change is often defined, how difficult and complex it can be, and the consequences of technology. What is Technological Change? Technological change is the continuous and ubiquitous changing of the ways in which we use technology. This can be seen throughout history and is a natural process that has been happening since the beginning of time. Technology changes constantly from day to day and year t...
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